DESIGN AND CONCEPT: DANIJELA SIMONOVSKA . PHOTOGRAPHY: JOACHIM GERN
SERIAL UPCYCLING COLLECTION
A collection developed with the support of Hessnatur – natural clothing company that produces organic clothing and textiles and is one of Europe’s largest online fashion distributors.
The capsule collection was made out of “dead stock” from past Hessnatur seasons that had not sold. The collection was awarded with Hessnatur Innovative Concept and Design Award and was presented to the public at the Greenshowroom during the Fashion Week Berlin. The collection was available online at www.hessnatur.com.
New ideas to help the industry become more circular
The project seeks to provide a transitional solution to the textile waste. The collection presents different design solutions on how Hessnatur dead stock garments can be upcycled and placed on the market again.
New Hessnatur sweater is made out of two cardigans, size 36/38. Front and back pieces are made out of just one cardigan back piece (cut on half), bottom render is made out of two collars and each sleeve is made out of two sleeves (use of four sleeves for the model).
Skirt is made out of seven men’s t-shirts, patched together in simple blocks.
Upcycled asymmetric dress
The dress is made out of two Hessnatur men’s t-shirts patched together with a few seams and hems. New dress generate no waste and scraps.
Upcycled bicycle tire belt wraps around the waist and gives the dress texture and shape.