SO-USE | СО-JУЗ, founded by Danijela Simonovska, is working with fashion industry, trading companies, labels and fashion designers to develop individual concepts and strategies, by providing consulting services and strategic advisory in setting up of an innovative production, best ethically based practices and creation of design-led and added-value fashion.

CONSULTING

Strategy development and implementation services for the fashion and apparel industry, from concept and brand vision to best ethically found practices and finished garments.

PRODUCTION

Providing assistance to the industry stakeholders, combining their needs with the best and most suitable partner or factory for their particular project or product.

DESIGN

Design consultancy combines research and design strategies to deliver effective designs and sound clothing lines from their original concept to final production.

BUILT TO LAST

Taking inspiration from the iconic brutalist architecture of Skopje – impressive concrete structures that last, and Pioneer’s principles, “The Past has a Future” project embodies an aesthetic that invokes a sense of “built to last”.

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REMINISCENCE OF A SUMMER VACATION 

Nothing says summer like a light and translucent all-white outfit. Summer white on summer days is irreplaceable when you want to stay comfortable and relaxed. 

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SERIAL UPCYCLING PROJECT 

The project seeks to provide a transitional solution to the textile waste. The collection presents different design solutions on how dead stock garments can be upcycled and placed on the market again.  

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